Coore was a brain germ of Nainish Ramoliya, way back in 2019, – when he was extensively training his body along with taking the right proportion on nutritions.
While working on his own physical transformation journey, Nainish realised the importance of taking the right kind of nutritions is as much or even more important then training or going to the gym. A diet will enhance your efforts by more than 50-80%. That is what Nainish experienced.
Nainish was successful in his view and he not only trained himself but also 100+ clients for their physical transformations, which gave him more clarity with different body types and what works for a generic Indian man or a woman.
In 2022, Nainish was on a Europe trip with his friends, and he was roaming in Amsterdam, where he found out that people there are very much fond of Peanut butter, and they consume peanut butter as their staple diet on every day basis, they are avid consumers of flavored peanut butter more than the generic ones, and they do not call it peanut butter there in Netherlands, they call it “Pindakaas”. At that exact moment Nainish knew that this is something which was lacking in the Indian staple diet too, he wanted India’s protein deficiency to reduce and Indianns become protein surplus without even realising or taking any extra efforts.
He came back and started working on trying to import the peanut butter directly from the Netherlands, as he could not get the flavor profiles which he tried there out of his mind.
At that time the import duty on peanut butter from the Netherlands was so high, that after importing we sold it for 0 profit, then also it was just very expensive and affordable for all classes.
But Nainish did not give up, he collaborated with a lab and a peanut butter manufacturer and started developing the peanut butter with the same proportion of Nutritions and flavor profile in Surat Gujarat, his home town. After a rigorous process, efforts, failures and troubleshooting he finally came up with the exact peanut butter he tasted in Netherlands, or as the dutch say it the “Pindakaas” This was when he met Ayush, and made him taste it, and the profiles were so good along with the nutritional facts, that he fell in love with the product and Nainish’s dedication for the product, they both decided to take this ahead in the market, as the market would crave something like this, that is when they started building Pindakaas under Coore.
Pindakaas, is not just any other peanut butter, it is nutritious, it is tasty and it is for India which is protein deficit, to make it protein surplus in the most efficient way and the most fun way!
Let’s make India healthy, let’s all get out of our obese nature, exercise well, lift weights and have the right proportion on nutritions, let’s make India’s future diabetes and obesity free.
That is Coore’s mission with Pindakaas, and all its upcoming lineups too.
